Through failures,
I became strong,
I became the man.
I HAD TO BECOME…
How I coped with zero income (& was in over £57,000 in debt)… Being fired from every job I had…
Now,
Today, I'm…
“out of debt I'm on a path that I love .... and thriving on it.... my journey, wasn't for nothing ... every setback that I had... made me, who I am today...the person, the man, I really wanted to be...”
A Warrior
An Entrepreneur
Family Man
The Journey
I was broke, I was in debt, I was in a career I hated... While I was battling and trying to build my own company...
At first I believed, my own fears, That I wasn't ready ... That I needed to learn and know more ...
Along my journey, I researched and learnt from different people, how and what it actually took to build a company ... to make an impact.. Like most, I was struggling in getting results that I dreamt about. Rejection and failures seemed to be my only companions in my outcomes. I had all the ideas and energy behind me but, I was frustrated to no end, which caused a lack of confidence, and then overcompensating ego to help me through conflicting emotions.
Over the years in my research, I realised that we don't need to fake it until we make it.. my overcompensating ego was just to project to others that I'd made it or at least close to .... that was just a front, the BS that we are lead to believe we must show in order to feel that we have made it.
I discovered that transparency, speaking the truth, about the journey of trying to "make it" ... whatever "make it" means to you, is the most effective way to connect with people.
The mindset of who you need to become through the journey is what I love to talk about, and how you adapt your mindset according to the situation ...
So I created a method that helps and teaches people, business owners , CEOs, managing directors, entrepreneurs, franchisees, people in work who are struggling and people that are wanting to excel... That are wanting… that dream, but are getting, bogged down with the how's to do it ..... and help them become the person they really want to be in order to build that company... and make that impact for those around them ....
Meanwhile I got out of debt and I'm on a path that I love, and thriving on it. My journey, wasn't for nothing ... every setback that I had... made me who I am today...the person, the man, I really wanted to be.
“The gut wrenching pain, when I had a bill I could not pay.”
My Back Story
I was like you. I thought I knew what I was doing and what life was about but as hard as I tried I never got any real results. The truth is I had no clue what I was doing and just like most people you'll find around you, from friends to business colleagues, everybody is simply clueless. I was going through life not sure of who I was or who I was supposed to be. I wanted to do well in business and be successful but I wasn't.
Things changed for me when I became truly honest with myself.
Fed up with no money and a lot of talk; I felt uneasy every month, trying to figure out how to pay for things, feeling uncomfortable, asking for money. The gut wrenching pain, when I had a bill I could not pay. I had enough. I had to figure out what I was doing so badly wrong.
Something inside of me prompted me to figure out "Who was I? What was business really about?" and get the answers to my questions.
I was raised in west London, inner city, poor working class with immigrant parents. I had a string of jobs i didn't like, a career I wasn't happy with, I was deep in debt and with a lifestyle becoming out of control.
My dream was to have a great lifestyle, cars, money and so on. Ever since I was about eleven I always wanted to build my own company. But in reality, I was in debt, stuck in a job I hated, unfit and overweight, in relationships that I couldn't figure out; but I thought I was in control, just walking through life, thinking answers will come to me. Nothing was working, as what I wanted to achieve felt like a dream, years away...
Was there a way to fix it or was I stuck?
Over time I realised, I had no real guidance around me. On reflection, teachers, co-workers, managers were not masters of their own lives, let alone of their finances or goals. The reference points and information I could gather at the time were contradictory and went from suggesting a specific strategy to then suggesting the exact opposite.
I needed to make sense of it all: life, business, relationships, goals, expectations, confidence, clarity, focus, values, what it means to be a good man. Not just accepting what I was told but to have some sort of proof, and find a purpose to my life.
I wanted to be able to support my wife, my family and people around me. In truth I wasn't able to make enough money to support myself, let alone her or anybody else. My family, my wife were supporting me; I was supposed to be the man in the relationship, I felt like a failure as a man, a husband, a son, a brother, a friend.
I didn't want "just a job", a job that would make me unhappy and feel it was breaking my soul, but I had to make the ends meet. I wanted to win... I wanted to make it, I wanted my family, my wife, my friends, the people around me to be proud of me.
I had to learn what to work on and what to master. I had to become the man I needed to be.
In my words who is Guy Riaz…
“I'm a Business Consultant, I prefer the term growth hacker.In a nutshell, I do behavioural psychology, with that, I help businesses tell their stories, in marketing. Also, systemise processes, internal, external. Really thats going through everything working seamlessly, to build 8-Figure Companies.
I've troubleshooted my way toward success. I was broke, I was in debt, I was in a career I hated. Over time, I've figured things out and built frameworks to help myself out in situations When I was in this situation, I will do X. and kept modifying those frameworks. All I do now, is implement frameworks into businesses.
Right Now...I'm Looking For A Few More Of My Dream Client. I want to move a handful of positive people with there businesses to go from 250 grand a year, to start thinking about how do I make £2m, £20m, £400 million a year and beyond and not only with money but move there culture and their experience that their customers are having with the and that experience is like wow… That's what I love doing here."
Guy Riaz 2022
“When you do something for money, you quit.
When you do it for love, you do it forever.”
You could have a job or you can have a career, but when you have a calling,
you have a mission in life, a cause.
“I help you discover your purpose for yourself and your business. I help you move forward to who you need to become. Through my continuous research, I've understood success is not a flash in a pan with a few strategies put together”
The Cause
It’s about making a change and actually making a difference. When I was starting out I found it difficult to find the right help and understand what was working and what wasn’t. When you do something for money, you quit. When you do it for love, you do it forever.
We have all worked for companies and businesses we disliked in our past. Why did we do that? Was it for the money? The experience? Just imagine your staff might also be going through that.
I don't believe in just making money for the businesses I work with, it's about bringing real change and creating a culture that will make a difference in somebody's life. A business to be proud of, whether it be employees, partners, or customers.
Using strategies and techniques from Self-made millionaires, athletes, the military, I will help you to create the environment for your business.
Don't be that business, don't be the failing stubborn CEO or managing director that has to give up and sell their business or lose it to administrators. Your business should be thriving and you need to take the right steps.
The reason why I do what I do
I know how difficult it can be to embark on a self improvement journey. I had to find my own resources and information and figure it out myself. My mentors, inspiration, motivation, tools... it was all down to me. I can help you and your business; the people you serve, but essentially and especially your family and the people around you that look up to you.
You can now get access to what you need and follow a step by step process, no matter what's your starting point and whether you are an entrepreneur with ideas, or a business wanting to expand.
I help you discover your purpose for yourself and your business. I help you move forward to who you need to become. Through my continuous research, I've understood success is not a flash in a pan with a few strategies put together.
Business and life is not about you just making money, you will find that the excitement, energy and motivation doesn't last long.
After you start making money - what would light you up is your ability to serve people around you, those customers as you see their lives transform, that is what is going to bring the energy and motivation that keeps on giving.
That's the key, that's why, I do all the stuff that I do.